Sunday, 17 June 2012

Sunday, 17 June 2012

Selling your house in today's market


Gone are the days when you could put a sign outside a house, sit back and wait for buyers to appear. In today's highly competitive real estate market it is essential to prepare, price and market your home well, right from the outset.

Overpricing is one of the worst mistakes a home seller can make. Statistics show that if your home is priced just 10% above market value only 30% of potential buyers will look at your property. So it is important to price the property accurately and this is we can use our knowledge to provide a valuation relevant to your area.

As a team of professionals with extensive experience in the Poitou Charentes real estate market, we use a comparative market analysis report based on data similar to the Multiple Listing System (MLS) used in the USA. Our data compares homes similar to your own that are currently available on the market, as well as those that have sold in recent months, (or within current market conditions), via Notaires. We will be aware of homes that have recently been withdrawn, showing what the current buying market is NOT willing to pay.

Vendors will often say "I don't want to give my house away." But if you DO want to sell it, and when you have a selling price in your own mind, it's sometimes hard to hear an honest, professional home valuation that is lower than you expect. But please remember pricing is driven by the market, and what current buyers are willing to pay.

With buyers, first impressions count! A small investment in time and money will give you an edge over other properties in the area, both for marketing and for subsequent visits. It is important to prepare your home for sale before you put it on the market.

Selling your property depends on a lot more than print advertising etc. It involves strong referrals, word of mouth, networking and multimedia promotion on the internet. A recent survey showed only 3% of buyers found their properties via print advertising. Today, with the rise of social media, smart phones and tablets the trend towards searching for property online is even stronger. We have QR codes for each and everyone of our properties.

Designed specifically to keep our visitors informed, as well as showcase properties for sale, our website has been optimized for maximum exposure on the internet. Properties and information are further distributed via social media platforms such as Facebook, as well as other strategic internet websites - all helping to promote your property for sale to the widest possible global audience 24/7.

Our role is to address your specific needs and to deliver professional real estate expertise and reliable, quality service in a friendly, approachable manner. Our commitment is to provide you with the best quality, consistent and dependable service.

Our goal is to sell your house. We don’t mind healthy competition, so yes, do use another agent if you wish, (but not 4, 5 or more). Speak to us and the other agent that you would most trust about your price and be prepared to follow our suggestions.

Here’s a radical idea for you – if you give us 3 month’s exclusivity on your property, (i.e. cancelling all other agents for that period), we will pick up the cost of your diagnostic reports in the event that we are successful in selling your house during that period.  There is therefore a benefit to you in doing this, (beware of many agents who try to get you to sign an exclusive deal with actually no benefit to the vendor).

If you go ahead with this idea, we will offer you our première package for marketing, involving the best French property websites, and re-launch the advertising of your property.

We are, of course, more than willing to offer your property on a non-exclusive basis.
Peter Elias www.allez-francais.com Agent Commercial
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